Who are you?
CNCC is an independent coalition
of health care organizations, hospital administrators, and
nurse educators and faculty working together to address the
long term nursing shortage in California. We are committed
to attracting a pool of candidates for schools of nursing
that reflect the diversity and demographics of our great state.
The Coalition regards the shortage of nurses as an impending
public health crisis, and for this reason we have come together
to address the issue as a community.  Back To Top
What is your goal?
CNCC will lead the effort to achieve
an adequate and diverse nurse workforce to meet the safety
and quality care needs of Californians. Back To Top
What methods do you use?
We use a multimedia approach and
outreach effort that enhances the image of the nursing profession.
We have a web site chooseNursing.com that reflects diversity and appeals to young people. The
web site is rich with resource information for parents
and students,
such as, how to apply and pay for nursing school, lists of
California nursing school programs, scholarship information,
career paths and real stories about nursing students and
Registered
Nurses. In addition, the site features a unique RN Ambassador
Program. This program encourages RNs to seek opportunities
to speak positively about the profession, their experiences
as a nurse and why they chose nursing as a career. For
the
convenience of the ambassadors, we offer free downloadable
age-specific presentation tools. These tools were developed
for elementary, middle and high school students and are
available
in Spanish. Back To Top
Why are you focusing on California?
California’s nursing shortage
is unique in many ways.
- California has the least number of RNs per 100,000
population in the country
- the average age of an RN is 47-50 and may be older
in specialty areas
- the state's population is concurrently increasing
in number as well as the population that is 65 years
and older
- the nursing workforce does not reflect the diversity
of the state
- recent legislation mandates staffing/patient ratios
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Is this a duplicate effort?
No. Several other
organizations have the image and recruitment issues on their
agenda. They are well-established organizations with multiple
goals and objectives for the nursing profession, including
education, legislation, working conditions, etc. The Coalition
for Nursing Careers in California has only one goal: to increase
the appeal of the nursing profession for those seeking careers;
and to influence the number and diversity of nursing students
entering California colleges and universities. Back To Top
How are you going to get the money
for a costly multimedia campaign that includes website, print,
television, radio, billboards, etc?
We view the impending crisis in
available nursing care as a public health crisis. We have
formed strategic partnerships with businesses, community groups
and professional organizations that share our concerns and
we continue to solicit corporate sponsorship and community
foundations for funds to support the mission and vision of
the Coalition. We gladly accept donations and in-kind resources.
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Are you the right people to be doing
this?
Absolutely. Our
coalition represents registered nurses and other professionals
with vast and diverse experiences including, education, broadcasting,
human resources, public relations, administration and multimedia.
We have direct experience with advertising, recruitment, teaching,
and community outreach campaigns. Back To Top
What have you accomplished to date?
Milestones:
Due to the transition from Kaiser Permanente to California Institute for Nursing & Health Care (CINHC) the RN Ambassador Program recognition award has been moved to 2010. The same will be true of the Student Nurse Ambassador recognition award. The award recognition will restart 2010.
Partnerships:
- California Institute for Nursing & Health Care
- Association of California Nurse Leaders (ACNL)
- California Student Nurse Association (CSNA)
- Chicana/Latina Foundation
- FACES
- Nurse Week Magazine
- Northern California Association of Health Care Recruiters
- National Association of Health Care Recruiters
- Men in Nursing - AAMN, Bay Area Chapter
- Meritus Scholarship Group
Outreach
CNCC RN Ambassadors promoted nursing as a career to students at the following career fair days:
- International Student Academy
- Andrew P. Hill High School Health Career Fair
- Contra Costa School District Career Fair
- California Student Nurse (CSNA) Annual Conference
- National Hispanic Conference
- Nurse Week Career Fair Burlingame
- Nurse Week Career Fair Santa Clara
- Association of California Nurse Leaders Annual Conference Monterey
- Leland High School San Jose, CA
- Nashville High School, Nashville, Ohio
- Terry Sanford High School, Fayetteville, North Carolina
- Middleschool, Coopersburg, PA
- Liberty Middle School, Clifton, VA
- Northwest Prep High School, Santa Rosa, CA
- McClatchy High School, Rochester, NY
- Central High School, Fresno, CA
Scholarship Program:
Focus of scholarship is to support nursing students from economically disadvantaged backgrounds, and those who are part of a group that is currently underrepresented in the nursing profession in California.
- At the California Student Nurses Conference, in Southern California 2008, five scholarships were presented in the amount of $1,000.00 each.
- At the California Student Nurses Conference in Sacramento October 2009, the Coalition for Nursing Careers in California, is prepared to present seven $2,000.00 awards.
- HHS Announces $13.4 Million in Financial Assistance to Support RN’s:
- Health Professions Education foundation announces the Associate Degree Nursing Scholarship due September 11, 2009. Contact Health Professions Education Foundation (800)773-1669 or (916) 326-3643.
APPLICATIONS DUE SEPTEMBER 11, 2009.
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HOW CAN I HELP?
Please contact us. We welcome your comments and questions.
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